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Cargill claims extensive interest in Truvia ahead of expected EU approval

By Mohammadali Ardehali Professional Member of IFT

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Food ingredients giant Cargill says there is "extensive" European interest in its natural stevia-based sweetener Truvia Rebiana, ahead of anticipated approval from the EU Commission for use of steviol glycosides as food ingredients.

The firm has spent seven years developing its ingredient rebiana (Truvia), which is derived from the steviol glycoside rebaudioside A, a compound contained in the leaves of South American shrub stevia rebaudiana.

Cargill plans to sell the zero-calorie sweetener (which is approximately 200 times sweeter than sugar) to EU consumers with a carrier as a tabletop sweetener; it says it is also partnering food firms to develop specific ingredients in products as baked snacks and yoghurts; beverages, however, are leading the way.

In April 2010 EFSA (European Food Safety Agency) approved the safety of a range of steviol glycosides derived from the stevia plant for use as food and beverage additives, and the EU Commission is expected to legalise their usage shortly.

Ann Clark Tucker, director of marketing and communications for Truvia, told FoodNavigator.com that Cargill had spent $10m dollars and three years preparing a dossier to satisfy EFSA’s requirements on safety and food manufacturing practices.

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French launch planned

Following EFSA’s positive decision, she said that Cargill was seeing a “extensive interest from upcoming approval of stevia here in the EU”, especially ahead of Truvia’s scheduled launch as a tabletop sweeter in France from Q1 of 2011, which follows safety approval from the French Agency for Food Safety (AFSSA).

Truvia Rebiana is currently being used in France within Coca Cola's Fanta Still juice drink and Eckes Granini juice drinks under the Joker and Rea brands.

Tucker said that Truvia Rebiana is now consumed by around 4.5m households in the US, where it launched after FDA (Food and Drug Administration) approval in mid-2008, and now corners 8.2 per cent of the 'sugar substitute' market.

She said:“I think we have 150 projects ongoing with businesses worldwide, and US product launches show the fruits of our labour. Truvia has become the number three sweetener in only 20 months, surpassing many mature artificial sweeteners.”

Moreover, previous fears regarding premium prices for stevia-based sweeteners were not an issue now, she explained.“A 40-count box (equivalent to 80 tsp of sugar) costs $3.99. Given Truvia’s growing market share, price is no barrier to growth of the product and consumer interest."

Food ingredient applications

Cargill confirmed that the beverage market was driving European interest, with Zanna McFerson, Assistant VP of health and nutrition at Cargill, and head of the Truvia business saying:

“Of course, the beverage market is large...and the place to go because you have immediate impact of zero calories if you’re replacing sugar, and the impact of a natural product when replacing an artificial sweetener.”

Nonetheless, McFerson insisted Cargill was seeing interest across the food spectrum. “Overall this ingredient has applicability across all food products – baked goods, dairy and food preparations, confections. We even have a yoghurt product in the States.”

‘Shows no biomarkers’

An October 2008 US citizen's petition sought to block the acceptance of stevia as a sweetener in the US, and instead get it classified as a drug, given limited research supporting supposed health benefits.

These range from diabetes prevention to anti-carcinogenic effects, but Elizabeth Fay, head of communications for Truvia Europe rebutted suggestions that ‘stevia-drug’ connection might linger in the minds of consumers.

“The FDA completely reviewed that challenge and rejected without merit the idea that stevia is a drug.”

Accordingly, Tucker said that Cargill had no plans to produce a stevia product with marketable health benefits: “It’s a sweetener. It shows no biomarkers, unless it’s combined with something that has a health effect.”

However, with 200 varities of the stevia plant, she said the firm continued to work on products that harnassed its powers: “Rebiana is the best-tasting glycoside but overall Cargill has a comprehensive stevia glycoside business."

By: Mohammad Ali Ardehali

09122237381 

چهارشنبه بیست و پنجم 5 1391 21:11

Kraft introduces stevia-sweetened fitness drink

By Mohammadali Ardehali Professional Member of IFT

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Kraft Foods is expanding its range of products that are naturally sweetened with stevia with the launch of a low-calorie fitness beverage.

The Crystal Light Pure Fitness product uses Cargill’s Truvia brand of the calorie-free sweetener derived from the stevia plant - the same brand used by Coca-Cola in drinks such as Odwalla and Sprite Green.

Kraft already uses Truvia in its Nature’s Splash range and is among the food and beverage giants capitalizing on the growing stevia market. This was kick-started in the US in December 2008 when the Food and Drug Administration declared no objection to it being used as a sweetener in food and drinks.

Now US sales are estimated to reach $2 billion by 2011, according to market research firm Mintel, primarily fuelled by new products.

Earlier this month PureCircle, a producer of natural high intensity sweeteners, including stevia-derived Reb A, published an update on the global stevia market.

It said that according to Mintel, 102 new products sweetened with stevia have been launched in 2010, with 37 new products launched in March alone.

Japan remains the global leader in stevia product launches, with the US, South Korea, and Brazil showing increased activity in March.

Pure Fitness is described as the first nationally available low-calorie fitness beverage mix with no artificial flavors, colors, preservatives or sweeteners, among mass marketed sports drinks.

It comes in packet form, in lemon lime, strawberry kiwi or grape flavor and is added to water. Its lack of artificial ingredients is being heavily promoted and it is also caffeine and gluten free.

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Roxanne Bernstein, refreshment beverages marketing director at Kraft, said the product targets someone who is “very health minded, is looking to avoid artificial sweeteners as much as possible” and is also physically active.

However, the sports drinks market in the US has been hit recently as the recession took a 12.3 per cent slice out of volumes, according Beverage Marketing Corporation data.

At the same time demand for natural, low-calorie sports drinks is also being met by other trends such as the growth of coconut water.

This clear liquid from the center of young green coconuts has been marketed as a healthy, natural alternative to sports drinks, as it contains vitamins, minerals and electrolytes, whilst being low in calories and fat-free.

It also has celebrity endorsements, including one from Madonna early this year who invested $1.5m in Vita Coco, one of the leading players on the American market.

Kraft’s Crystal Light brand Pure Fitness product is billed as a “great low-calorie beverage alternative” clocking in at 15 calories per serving, which along with Truvia, is sweetened with evaporated cane juice. It also has electrolytes to aid hydration during light physical activity.

 By: Mohammadali Ardehali

09122237381

دوشنبه بیست و سوم 5 1391 8:6

France approves high Reb A stevia sweeteners

By Mohammadali Ardehali Professional Member of IFT


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The French government has approved the use of stevia sweeteners with 97 per cent purity rebaudioside A (Reb A), officially opening up the first EU market for products containing the much-anticipated ingredient.

While full EU approval for stevia sweeteners is still dependent on a scientific opinion from the European Food Safety Authority (EFSA), France has taken advantage of window that allows individual member states to approve ingredients for a limited two year period.

The approval, published yesterday in France’s official journal, has been hotly anticipated by the industry since AFSSA, the French food agency, issued a positive safety opinion earlier this year.

The application for France was made by Greensweet. General manager Joël Perret told FoodNavigator.com: “This is very good news. It is the first opening for this type of ingredient in the EU market”‌.

The global sweetener market for food use was valued at US$1.83bn in 2007 by Leatherhead Food International. The intense sweeteners market is dominated by aspartame and, to a lesser extent, sucralose. However interest in food ingredients from natural sources has led some to consider that the stevia plant could provide ‘the holy grail’ of sweeteners.

Reb A is one of the major steviol glycosides found in the leaf of the Stevia rebaudiana plant. It is 300 times sweeter than sugar but has no calories, making it an attractive option for manufacturers catering to the market for foods and beverages with reduced, low or no sugar.

Activity anticipated

Based on enquiries so far Perret said there is the potential for hundreds of tonnes of Reb A to be used in products marketed in France in the coming months.

Manufacturers have already done considerable work on testing out potential uses. Now they will turn their attention to marketing and launches – but the first launches “could be very fast in some cases”‌.

Angus Flood, head of international marketing at Reb A supplier PureCircle, agreed; he said early adopters could have products on the market by the end of 2009.

According to Flood much of the early activity looks to be in the reformulation of products away from other sweeteners. Such a strategy would be a less risky way to enter the market than by launching a brand new product.

Not all steviol glycosides

Despite the excitement of the approval of Reb A in France, the news is bitter-sweet for Perret.

His original application to the French authorities was for stevia extracts with 95 per cent purity of steviol glycosides – not just Reb A. The Joint WHO/FAO Expert Committee on Food Additives (JECFA) gave a positive view of sweeteners with this profile in June 2008.

But AFSSA decided to consider only Reb A , “for unknown reasons”‌ according to Perret, and to study the broader steviol glycoside profile separately.

“I am happy, because this is the end for me of a very long task. But a bit sad that we did not reach the final objective,”‌ he said.

GreenSweet does offer both Reb A and steviol glycosides in its portfolio, so the company is still able to make its move in the French marketplace.

But Perret is not positive that the French authorities will pursue approval of steviol glycosides to the JECFA specification, as under the two-year window this would have to be secured by 31 December 2009.

Rather, France will most likely wait, like the rest of the EU, for steviol glycosides to pass by the conventional route through EFSA and the European Commission.

EFSA could give its opinion as early as March 2010. Depending on how long it then takes the Commission to put together the legal text, EU approval could come in 2010 or later. 

By: Mohammadali Ardehali

09122237381

شنبه بیست و یکم 5 1391 14:3

Stevia suppliers welcome EFSA opinion

Prepared By Mohammadali Ardehali (Professional Member of IFT)

 

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Stevia suppliers have welcomed EFSA’s positive scientific opinion on the safety of stevia-derived sweeteners, saying it paves the way for generating more consumer interest in the natural sweetener.

The European Food Safety Authority (EFSA) issued a positive opinion yesterday on the safety of steviol glycosides – the sweet components of the stevia leaf – to be used as food additives after the European Stevia Association (Eustas), Cargill and Japanese firm Morita, all filed petitions seeking regulatory approval. The opinion is in line with that of the Joint FAO/WHO Expert Committee on Food Additives (JECFA), which approves the use of steviol glycosides at 95 per cent purity or above.

Stevia supplier Granular, which supplies the Real Stevia brand, has said it is working with a company called Liv Natur to bring a drink that uses stevia as the sole sweetener to market. The maté drink is due to be released in France in June, where the steviol glycoside rebaudioside A, or Reb A, was approved for use in September. Full regulatory approval throughout Europe for stevia-derived sweeteners is expected some time next year, as EFSA’s decision must now be passed on to the European Commission.

Marketing director at Granular, Florence Berglund, told FoodNavigator.com: “There is a strong interest from the market. The reason it hasn’t been picked up as fast as expected is that consumers need more awareness…This is one of the things we are really trying to do…For sure this scientific opinion is quite a significant step.”‌

She said that the regulatory status of stevia in Europe would be likely to garner interest from the mainstream press, which could also help raise awareness of the sweetener among consumers – and as awareness grows, more manufacturers are likely to get on board.

“I’m  sure it will accelerate the R&D work,”‌ Berglund said.

Stevia supplier GLG Life Tech has also welcomed EFSA’s opinion.

The company’s executive vice president of international affairs David Bishop said in a statement:

 “This is a significant step forward for the industry and we look forward to introducing our high quality stevia extracts in Europe.

“GLG Life Tech is well positioned to take advantage of EFSA’s findings. We plan to collaborate with current and potential customers to develop and deliver products made with stevia to European grocery shelves.”‌

And fellow stevia supplier PureCircle has described the announcement as an important step forward.

PureCircle’s European vice president Peter Milsted said: "Our customers will be extremely encouraged by this announcement and it is a strong sign that European consumers will soon be able to choose naturally sweetened, reduced calorie products based on stevia, just like consumers in many other parts of the world."

In the United States, the Food and Drug Administration (FDA) issued letters of non-objection at the end of 2008 to firms seeking to use the steviol glycoside Reb A at 95 per cent purity or above. 

By: mohammadali Ardehali

09122237381

شنبه جهاردهم 5 1391 8:24

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چهارشنبه سیم 1 1391 19:17

 

نظريات انجمن ايمني غذاي اروپا(EFSA)، شرايط را براي تائيد نهائي اتحاديه اروپا در مورد شيرين كننده هاي بر پايه استويا هموار تر مي كند

تهيه، ترجمه و تدوين  توسط سيد محمدعلي اردهالي (عضو علمي انجمن متخصصين صنايع غذائي آمريكا)

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تاييديه اتحاديه اروپا براي شيرين كننده هاي طبيعي حاصل از برگ گياه استويا بعد از اينكه دانشمندان اتحاديه ايمني مواد غذايي اروپا (EFSA) گواهي سلامت به آنها دادند، يك قدم به جلوتر برداشت.

به دنبال درخواست هاي مطرح شده توسط انجمن استويا اروپا (Eustas  )، شركتCargill  و شركت Morita ژاپن كه همگي آنها به دنبال تاييد قانوني محصولات شيرين با استويا در اروپا مي باشند، EFSA نظريات مثبتي مبني بر ايمني استويول گليكوزيد به عنوان افزودني منتشر كرد.

نظريات EFSA و كميته تخصصي مشترك FAO/WHO  و موسسه غذا و داروي امريكا مبني بر اينكه عصاره هاي استويا، با درجه خلوص حداقل 95% از استويول گليكوزيد مورد تاييد مي باشد. در يك راستا ميباشد، و انتظار اينست كه تاييديه نهائي مورد انتظار اتحاديه اروپا هم تا سال آينده از تائيد كميسيون اروپايي هم خواهد گذشت.

آقاي  Carl Horn رئيس امور نظارتي Eustas ، اظهار داشت: اين مسئله كه EFSA در حال تاييد تمام خانواده استويول گليكوزيد ي ،  كه به برگ استويا قدرت شيرين كنندگي مي دهد ميباشد، داراي اهميت  ويژه اي است. اين امر به توليدكنندگان نوشيدني و غذايي در هنگام فرمولاسيون نسبت به زماني كه آنها فقط مجبور به استفاده از ربوديوسايدA  (يكي از معروفترين استويول گليكوزيدها) بودند، آزادي عمل بيشتري خواهد داد.

با اين حال فرانسه تنها عضو اتحاديه اروپا (EU)  كه مجاز به استفاده از شيرين كننده هاي بر پايه استويا مي باشد،   در محصولات  اخير خود كه شامل محصولي بنام  Fanta Still  از شركت  Coca-Cola ميباشد از اين شيرين كننده اسفاده نموده است،  در حال حاضر توليد كنندگان نوشيدني و غذايي در جاهاي ديگر اتحاديه اروپا در حال آزمايش كردن روي محدوده اي از فرآورده هاي مختلف  مي باشند. بنابراين به محض دريافت تاييديه اتحاديه اروپا آنها آماده براي شروع توليد انبوه و صنعتي ميباشند. خانم Sarah Marshal  درشركت  Reading Scientific Services (RSSL) به سايت خبري Foodmanufacture.co.uk اظهار نمود كه هم اكنون كمپاني ها جهت مشاوره و پشتيباني در فرمولاسيون دوباره محصولات خود با استفاده از  Reb-A(رباديوسايد A  يك استويول گليكوزيد كه از برگ هاي استويا استخراج مي شود) به ما ملحق مي شوند.

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به دليل اينكه تغيير فرمولاسيون برندهاي جهاني مانند Diet Coke خطرناك بوده، معمولا مشتري هاي اصلي از Reb-A براي توليد محصولات جديدشان استفاده مي كنند. او گفت كه همواره توليد يك محصول جديدي با شيرين كننده جديد ساده تر از فرمولاسيون مجدد محصول موجود در بازار است و  دليل اين است كه مردم نمي خواهند برندهاي اصلي را از دست بدهند. از لحاظ مزه Reb-A  بهترين نمي باشد، اما بدترين نيز نمي باشد. به عنوان مثال تلخي آن به اندازه ace-K  و ساكارز نيست.

Marshal همچنين گفت  RSSLيك روش HPLC جديد به منظور كمك به توليد كنندگان در جهت توليد محصولات جديد شيرين شده با Reb-A  را كه هم در مورد شيرين كننده خام و هم محصولات نهايي مانند نوشابه ها و شيريني جات قابل استفاده مي باشد را گسترش داد. بر روي ساير ماتريكس ها نيز در حال كار شدن است. او گفت: داشتن اطلاعات مبني بر اينكه چه ميزان از Reb-A تحت تاثير فرآوري و انبار داري قرار مي گيرد بسيار مهم است.

Cargill هم در اين فاصله- به سايت Foodmanufacture.co.uk گفت كه آنها با چندين مشتري اروپايي جهت گسترش محصولات با Reb-A  در حال همكاري مي باشند. Elizabeth Fay مدير اروپايي انجمن Truvia (برند Cargill براي Reb-A  )- گفت كه هم اكنون تعداد زيادي در حال تهيه محصولاتي مي باشند تا آنها را به بازار هايي كه به Reb-A مجوز داده شده صادر كنند و سايرين نيز در حال توسعه محصولات جديد براي اروپا هستند تا هنگام تاييد Reb-A  آماده براي حركت باشند. اين مسئله 24-18 ماه براي عرضه عمده محصول زمان مي برد بنابر اين كمپاني ها نياز دارند كه هم اكنون كار با Reb-A را شروع كنند.

او اضافه كرد كه در امريكا – از زمان معرفي شيرين كننده ها شيرين كننده هاي مخصوص روي ميز  از شركت Truvia، 6/7% از سهم بازار گروه جايگزين هاي شكر را به دست آورده و محصول ربباناي Truvia به بيش از 12 محصول نوشيدني و غذايي عرضه شده است.

بر خلاف ساير شيرين كننده هاي با قدرت بالا، Reb-A  سبك، مقاوم به حرارت و اسيد مي باشد كه اين خصوصيات آن را براي نوشيدني هاي مختلف و محصولات لبني پاستوريزه ايده آل ساخته است.

به دليل اين كه محفف شده كه اين ماده بسيار طبيعي تر از شيرين كننده هاي رقيب مي باشد با اين حال عمدتا شركت هايي در امريكا در حال پذيرش آن هستند.

عرضه محصولات عمده امريكا شامل نوشيدني هاي شيك مانند Vitamin Water 10  و Odwalla juices توسط كوكا كولا و  SoBe Lifewaterو Tropicana-50توسط PepsiCo  مي باشد. 

اما Reb-A  به تنهايي شيريني كافي براي بعضي نوشابه هاي گازدار را ندارد، بنابراين گاهي اوقات با شيرين كننده هاي سنتزي تركيب مي شود تا طعم مطلوب حاصل شود. با اين وجود تمايل به نوشيدني هايي مانند Sprite Green  كه با تركيب  Reb-A و شكر بر اين مشكل فائق آمده  رو به افزايش است. اين مسئله باعث مي شود نوشيدني هاي گازدار كالري كمي داشته باشند و تمام ويژگي هاي طبيعي مهم را حفظ كنند.

 

سيد محمدعلي اردهالي

نماينده انحصاري شركت استويا پك در ايران

09122237381

 

 

سه شنبه یازدهم 5 1390 17:29

ARRANGED BY MOHAMMADALI ARDEHALI  Professional Member of IFT

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EU approval for natural sweeteners from the stevia leaf has moved one step closer after scientists at the European Food Safety Authority (EFSA) gave them a clean bill of health

 EFSA has issued a positive opinion on the safety of steviol glycosides used as food additives following petitions lodged by the European Stevia Association (Eustas), Cargill and Japanese firm Morita, which are all seeking regulatory approval to sweeten products with stevia in Europe.

EFSA’s opinion is in line with that of the Joint FAO/WHO Expert Committee on Food Additives (JECFA) and the US Food and Drug Administration, approving stevia extracts with at least 95% purity of steviol glycosides.

It will now be passed on to the European Commission, with final EU-wide approval expected next year.

Eustas regulatory affairs boss Carl Horn said it was of “particular significance that EFSA is approving the whole family of steviol glycosides that give the stevia leaf its sweetening power. This will give the food and beverage manufacturers much more freedom when formulating than if they had to only use Rebaudioside A one of the best-known steviol glycosides

 

Although France is the only EU member state to permit stevia-based sweeteners, with recent launches including Fanta Still from Coca-Cola, food and drink manufacturers elsewhere in the EU were already experimenting with them in a range of products so that they are ready to ‘push the button’ as soon as they gain EU approval, Sarah Marshall at Reading Scientific Services (RSSL) told Foodmanufacture.co.uk.

Companies are already coming to us for advice and support in reformulating products to use Reb-A Rebaudioside A, a steviol glycoside extracted from stevia leaves.

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As altering formulations of established global brands such as Diet Coke was risky, major customers were typically using Reb-A to launch new products, she said. It’s always easier to develop a new product with a new sweetener than reformulate an existing one, because people don’t want to mess with major brands. In terms of aftertaste, Reb-A is not the best but also not the worst. It’s not as bitter as ace-K and sucralose, for example.

To help manufacturers develop new products sweetened with Reb-A, RSSL has also developed a new HPLC method that can be used both on the raw sweetener and for finished products such as soft drinks and confectionery, said Marshall. Other matrices were being worked on, she said. It is important to know how Reb-A levels are affected by processing and storage.

Cargill, meanwhile, told Foodmanufacture.co.uk that it was working with several customers in Europe to develop products with Reb-A. Elizabeth Fay, European head of communications for Truvia (Cargill’s brand for Reb-A), said: Some are already making products for export to markets where Reb-A is authorised and others are developing new products for Europe so that when Reb-A is approved, they are ready to go. It can take 18-24 months for major launches from concept to launch so companies need to start working with Reb-A now.

She added: In the US., since its introduction, Cargill’s Truvia tabletop sweetener has achieved a 7.6% market share of the sugar substitute category and Truvia rebiana has been launched in more than a dozen food and beverage products.

Heat and acid stable

Unlike some other high-intensity sweeteners, Reb-A is light, heat and acid stable, which makes it ideal for acidic juice drinks and pasteurised dairy products. However, firms in the US – where it has been approved since late 2008 – are chiefly embracing it because it is perceived to be more 'natural' than rival sweeteners. Major US launches include upmarket drinks such as Vitamin Water 10 and Odwalla juices by Coca-Cola, and SoBe Lifewater and Tropicana-50 by PepsiCo.

But Reb-A alone is not sufficiently sweet for some carbonated soft drinks, so it sometimes has to be combined with artificial sweeteners to achieve the desired taste. That could thwart its progress in fizzy drinks if firms could not cash in on 'all-natural' claims, according to a recent report from Rabobank. However, there is a growing trend for drinks such as Sprite Green, which gets around this problem by combining Reb-A with sugar. This still enables fizzy drinks to make low (but not zero) calorie claims and retain their all important 'natural' credentials.

سه شنبه بیست و هشتم 4 1390 21:42

 Stevia suppliers welcome EFSA opinion By Mohammadali Ardehali Professional Member of IFT

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The European Food Safety Authority (EFSA) issued a positive opinion yesterday on the safety of steviol glycosides – the sweet components of the stevia leaf – to be used as food additives after the European Stevia Association (Eustas), Cargill and Japanese firm Morita, all filed petitions seeking regulatory approval. The opinion is in line with that of the Joint FAO/WHO Expert Committee on Food Additives (JECFA), which approves the use of steviol glycosides at 95 per cent purity or above.

Stevia supplier Granular, which supplies the Real Stevia brand, has said it is working with a company called Liv Natur to bring a drink that uses stevia as the sole sweetener to market. The maté drink is due to be released in France in June, where the steviol glycoside rebaudioside A, or Reb A, was approved for use in September. Full regulatory approval throughout Europe for stevia-derived sweeteners is expected some time next year, as EFSA’s decision must now be passed on to the European Commission.

Marketing director at Granular, Florence Berglund, told FoodNavigator.com: “There is a strong interest from the market. The reason it hasn’t been picked up as fast as expected is that consumers need more awareness…This is one of the things we are really trying to do…For sure this scientific opinion is quite a significant step.”

She said that the regulatory status of stevia in Europe would be likely to garner interest from the mainstream press, which could also help raise awareness of the sweetener among consumers – and as awareness grows, more manufacturers are likely to get on board.

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“I’m  sure it will accelerate the R&D work,” Berglund said.

Stevia supplier GLG Life Tech has also welcomed EFSA’s opinion.

The company’s executive vice president of international affairs David Bishop said in a statement:

 

 “This is a significant step forward for the industry and we look forward to introducing our high quality stevia extracts in Europe.

“GLG Life Tech is well positioned to take advantage of EFSA’s findings. We plan to collaborate with current and potential customers to develop and deliver products made with stevia to European grocery shelves.”

And fellow stevia supplier PureCircle has described the announcement as an important step forward.

PureCircle’s European vice president Peter Milsted said: "Our customers will be extremely encouraged by this announcement and it is a strong sign that European consumers will soon be able to choose naturally sweetened, reduced calorie products based on stevia, just like consumers in many other parts of the world."

In the United States, the Food and Drug Administration (FDA) issued letters of non-objection at the end of 2008 to firms seeking to use the steviol glycoside Reb A at 95 per cent purity or above.

 By: Mohammadali Ardehali

09122237381

پنج شنبه بیست و دوم 2 1390 19:41

 

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تهيه شده توسط سيد محمدعلي اردهالي (عضو علمي انجمن متخصصين صنايع غذائي آمريكا)

 

30 برابر شيرين‌تر از شكر"ويژگي ‌شگفت‌انگيز گياه استويا است، اما در عين حال اين گياه تقريبا فاقد كالري است و از اين رو مناسب براي افراد مبتلا به بيماري ديابت و نيز كساني كه شيريني دوست دارند اما اضافه وزن دوست ندارند.

گياه استويا

"استويا" (STEVIA)گياهي بومي در آمريكاي جنوبي است كه براي قرن‌ها توسط ساكنان بومي اين قاره مورد استفاده‌هاي مختلف قرار مي‌گرفته است، از جمله به عنوان دارو. مردم آمريكاي جنوبي اعتقاد دارند كه استويا روي بيماري‌هاي عفوني تأثير مثبتي دارد و فشار خون را كاهش مي‌دهد. اما اين ويژگي‌ها هنوز به طور علمي ثابت نشده‌اند. اين گياه بيشتر در نزديكي مرز كشور پاراگوئه با برزيل كشت مي‌شود.


"استويوزيد"، قند تهيه شده از گياه استويا به طور خالص سيصد برابر شيرين‌تر از قند تهيه شده از چغندر است . اما محصولي كه از گياه استويا در بازار موجود است از طريق حس چشايي انسان سي برابر شيرين‌تر از شكر حس مي‌شود.

گفته مي‌شود كه اين گياه از پوسيدگي دندان‌ها جلوگيري مي‌كند و همينطور مي‌توان از آن به عنوان دارو براي درمان افراد مبتلا به ديابت استفاده كرد، زيرا فاقد خواص شيميايي مضري است كه در ني‌شكر وچغندر وجود دارد. از ديگر كاربردهاي استويا كمك به افرادي است كه در عين حال كه اضافه وزن دارند اما از خوردن شيريني نمي‌توانند صرف‌نظر كنند.


آيا استويا سرطان‌زا است؟

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گياه استويا با شيريني موجود در خود مي‌تواند رقيب قدري براي قندهاي مصنوعي مانند "آسپارتام" و "ساخارين" باشد و صنعت شكر را دچار تحول عظيمي كند. اما اتحاديه اروپا استفاده از اين شيريني گياهي را ممنوع كرده است. در اين ميان تنها فرانسه مستثني شده و اجازه دارد در برخي از مواد غذايي از شيريني "استويا" استفاده كند.


تا چندي پيش اين شك وجود داشت كه استويا سرطان‌زا باشد. آزمايش روي حيوانات نشان داده بود كه اين گياه مي‌تواند در بدن غده‌هاي سرطاني ايجاد كند. اما صحت اين آزمايش از سوي بسياري مورد ترديد قرار دارد. " آنه بروك‌هوف" از سازمان تحقيقاتي در رابطه با مواد غذايي آلمان در اين باره مي‌گويد: «ميزان به كار برده شده از ماده "استويوزيد" در جريان اين آزمايش به شدت بالا بوده و گذشته از اين، پژوهش از حمايت مالي شركت‌هايي برخوردار بوده كه استويا را رقيبي خطرناك براي محصولات توليدي خود مي‌بينند.»


در حال حاضر استويا از اتهام به سرطان‌زا بودن تبرئه شده است. "سازمان نظارت بر مواد غذايي اروپا" در جريان آزمايش‌هاي مختلف به اين نتيجه رسيده كه گياه استوا سرطان‌زا نيست و تأثير منفي روي توليد مثل ندارد. به اين ترتيب استويا در آينده‌اي نزديك وارد بازار اروپا خواهد شد.


استويا در قاره آسيا


بر خلاف شك و ترديدي كه در اروپا وجود دارد، استويا در كشورهاي آسيايي به استقبال خوبي رو‌به‌رو بوده و مدتها است كه در اين كشورها به كار گرفته مي‌شود.

به گزارش ايريب، كاشت استويا در ايران نيز پنج سال پيش به طور آزمايشي آغاز شده است. در مجموع در ايران ديد مثبتي نسبت به كاشت استويا وجود دارد. "عليرضا ترنگ"، رئيس پژوهشكده بيوتكنولوژي شمال ايران اعلام كرده كه كشت آزمايشي استويا به هدف توليد منابع شيرين‌كننده‌هاي بيشتر و حل مشكل تك‌محصولي بودن كشاورزي در بسياري از مناطق ايران در استان‌هاي گيلان و اصفهان آغاز شده است.

شركت تي.اي.سي نماينده انحصاري فروش شركت استويا پك در ايران

09122237381

ardehali@ardehali.ir

يکشنبه بیست و هشتم 1 1390 19:10

 

شكر استويا

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(يك پيشنهاد شيرين)
استويا صد در صد طبيعي است
استويا مركب از مواد مصنوعي نيست.
استويا كالري ندارد ودر نتيجه جاي هيچ نگراني براي رژيم درماني و بيماران ديابتيك نيست.
استويا 250 تا 300 مرتبه از شكر شيرين تراست.
استويا طعم. رنگ ومزه غذا را افزايش مي دهد.
استويا دلچسبي و دلپذيري طعم وعطر غذا را بهبود مي بخشد.
استويا شناخته شده و مورد تاييد سازمان غذا و داروي آمريكا و سازمان جهاني بهداشت و سلامت ميباشد.

استويا چيست؟
محصوليست كاملا طبيعي كه به طور مستقيم از طبيعت و گياهان گرفته شده و امروزه بطور وسيعي، در صنايعي كه سالها از محصولات قندي (شيريني و شكلات، نوشابه هاي گازدار) وساير صنايعي كه در پروسه خود به مقادير زياد از اين مواد استفاده ميكرده اند، كاربرد وسيعي داشته و جايگزين شكر و قند بعنوان عوامل كالري زا شده است.

اين گياه ده ها سال است كه در آسيا و جنوب آمريكا ( آمريكاي جنوبي) مورد استفاده قرار گرفته و ميگيرد ، ضمن اينكه مصنوعي نيست ، سمي نيست و هيچ گونه عوارض جانبي نگران كننده نيز ندارد . استويا مورد تاييد "سازمان جهاني سلامت" است و اخيرا به عنوان يك محصول رژيمي مورد تاييد "سازمان غذا و داروي آمريكا" قرار گرفته است.

استويا يك پيشنهاد و يك راهكار بزرگ و باور نكردني
در جايگزين كردن شيريني ها براي كساني كه روزانه به مقدار كالري مصرفي خود توجه دارند اين محصول به هيچ ميزان كالري ندارد و جاي هيچ نگراني براي استفاده از آن وجود ندارد.


استويا
PH مقاوم در برابر حرارت بالا بطوريكه در پخت و پز
آن ثابت است. ماهيت آن تحت هيچ شرايطي تغيير نمي كند.
رنگ استويا بر اثر پخت و پز تيره نمي شود.


استويا در حال حاضر به عنوان قند (شيرين كننده) شناخته شده است. آن را در نوشابه ها ونوشيدنيها، شيريني جات و شكلات ها، مربا، آدامس، سس ها، كچاپ و ماست مي توان استفاده كرد.
استويا بر خلاف شكرهاي شيميايي توليد شده كه اكثرا اثرات كوتاه مدت و بلند مدت سوء اي براي سلامت انسان دارند، نه تنها يك ماده كاملا طبيعي و مفيد به لحاظ عاري بودن از انرژي، كالري ميباشد بلكه به جهت تاثير مثبتش بر افزايش طعم و بهتر كردن مزه غذا شناخته شده است. با استويا غذاهاهمچنان طعم و رنگ و بوي عالي خود را حفظ خواهند كرد


تحقيقات و مطالعات گسترده اي درباره استويا و اثرات مفيد و فوايد آن بر بيماران ديابتي از نوع دوم و بيماراني كه داراي فشار خون بالا هستند انجام شده است و اين گياه طبيعي بهترين جايگزين شيرين كننده هائي چون قند يا شكر بر اينگونه بيماران است.

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و در نهايت طبيعت بهترين پاسخ را براي شيرين تر نمودن زندگي به ما داد!

شركت "استوياپك" سنگاپور، توليد كننده و توزيع كننده انواع تركيبات مورد استفاده در صنايع غذائي و همچنين كليه فرآورده هاي مختلف محصول استويا ميباشد. اين شركت، هم اكنون توزيع كننده اين محصول در سطح وسيعي از كشور هاي اروپائي ، آمريكائي و خاور دور است.


اين محصول عبارتست از : "استويول گليكوزيد" كه عصاره گياه "استويا ريباديانا برتوني" است. اين گياه، بوته كوچكي متعلق به خانواده "ايتراسي" است، گياهي بومي كه در مرزهاي برزيل و پاراگوئه مي رويد.
استويا حدودا" 200 تا 300 برابر شيرين تر از شكر است. شامل هيچ مقدار كالري نمي باشد و براي صدها سال براي شيرين نمودن غذا و نوشيدني ها در آمريكاي جنوبي استفاده مي شده است و براي دهه هاي متمادي هم در آسيا مورد استفاده قرار گرفته است.


شركت استويا پك عصاره گياه استويا را در سه شكل متفاوت و متناسب با نيازهاي شما توليد مي كند:

SU200
يك عصاره و محصول كامل و تمام عيار از گياه استوياست. تقريبا" 200 مرتبه شيرين تر از شكر است. (مناسب در صنايع با مصرف قند متوسط)
SU A350
عصاره اي متشكل از تركيبات عالي ارزشمند عرضه مي كند. ريباديوسايد( آ ) براي دادن طعمي شبيه به شكر و با 350 برابر شيريني آن است. (مناسب در صنايع با مصرف قند بالا)

Sweetvia
تركيبات عصاره استويا براي مصرف روزانه توليد شده است. يك شروع شيرين براي زندگي سالم همراه با رژيم است.
هيچ مقدار كالري ندارد و جاي هيچ نگراني نيست!


شركت تي. اي. سي با دارا بودن نمايندگي انحصاري از شركت استويا پك آمادگي خود را جهت پاسخگوئي به درخواست متقاضيان محترم وهمچنين ارائه ليست قيمت و شرائط فروش اعلام ميدارد

09122237381

ardehali@ardehali.ir.

يکشنبه بیست و هشتم 1 1390 1:5
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